On the inside: Bundesliga youth academies

On the inside: Bundesliga youth academies

What does a Bundesliga football academy look like today, in 2020? A peek into the VfB Stuttgart academy.

By Luca Wodtke

Young talent is our future. German football only realised this after a very disappointing performance in the 2000 European Football Championship. By 2002, €500 Million were invested in reconstructing the Bundesliga’s youth development system. The strict change of rules forces all 36 licensed first and second league teams to run youth academies. If the club fails to operate a youth academy it will lose its licence, making it unable to play in the top Bundesliga divisions. Today, in addition to the 36 first and second league clubs, ten clubs in the third division and nine clubs in the regional leagues run a recognised youth academy. Besides training the boys athletically, the academies act as a home away from home, which is especially beneficial to the youngest talents.

Stuttgart, the city where Mercedes-Benz and Porsche originate, is located in southern Germany in the federal state of Baden-Württemberg. The city’s biggest football club is VfB Stuttgart, playing in the second division of the Bundesliga this season. VfB Stuttgart represents sustainable successful youth work. Currently, more than 100 players, who have been trained for more than three years in the club’s youth teams, are active in Europe’s top professional leagues. Players such as Sami Khedira, Mario Gomez, Antonio Rüdiger, Joshua Kimmich, Timo Werner, and Serge Gnabry are some elite world-class players from the region and players who compete in the major European competitions. Even Arsenal first-team goalkeeper Bernd Leno came from Stuttgart’s academy.

Today, the ‘Nachwuchsleistungzentrum’ (youth academy) is run by Rainer Mutschler, a man who has been involved with a wide variety sports for many years. In 1988, he was the head coach of the German Ski Association. From 2000 to 2017, Mutschler worked as the managing director of VfB Marketing GmbH and sat on the club’s extended board. He worked at the Mercedes-Benz Stadium for 17 successful years and helped the club to achieve high marketing success. After his time in football, Mutschler moved on to the German Ice Hockey League, where he was head of marketing and sponsoring at the second division club Towerstars Ravensburg. He returned to Stuttgart in 2019 at the request of the club’s advisory board, which wanted Mutschler to become a member of the executive committee. But things turned out differently: the 60-year-old became head of the VfB’s youth performance centre at the request of former German national team player Thomas Hitzelsperger.

The so-called Extended Talent Promotional Programme that makes all professional football clubs in Germany run a recognised youth academy also introduced another new rule in 2002: all academies of the 36 first and second division teams must ensure that at any time at least 12 boys in their squad are eligible to play for the German national team. The scheme is kept in place with €80 Million invested annually and has ensured that approximately two-thirds of all Bundesliga youth players would be able to play for the German national team.

In accordance with this rule, Mutschler says that “as a youth talent academy, [VfB] essentially concentrate on domestic talent, and in younger age groups on ‘only’ local and regional talent”. The younger age groups he is referring to are the under 11’s to under 16’s. The club believes these young players should not be centralised at such a young age. This means removing them from their families and asking them to move across the country. “Another reason we only concentrate on regional talent in the youth teams is that we are convinced that we have enough talent from the metropolitan region of Stuttgart/Middle Neckar. We only consider international talents in the performance and transition area [U17-U21],” Mutschler says. The step to scout for international talents is taken if not enough exceptional players have been raised in VfB’s own younger age groups. This, however, rarely occurs.

The main language of the schools the boys attend is German. Seeing as the majority of VfB talents at the youth academy are domestic talents, translating is not a problem for Rainer Mutschler and his team. “German is our youth academy language. Translators are not necessary for the junior sector; this is only practised in the first phase in the professional sector for new foreign engagements who don’t have any knowledge of German. English is always an option as well, but we prefer keeping everything in German”.

There are so many young boys who want to make it to the professional level. In a youth academy, it is the staff’s job to find the all-around player that will benefit the team in all aspects. “We want to achieve this through intelligent scouting, which not only looks at and tests sporting but also personal characteristics and abilities,” Mutschler shares. For the very young talents, under the age of 14, scouting is done in person. For the older talents that have travelled between football teams already, technology that will show a player’s statistics can be used to help find the players that will be the biggest asset to a team. “Football players will be role models. The perfect player today has to be able to represent the team well. This means that when we scout, we look at all aspects of a player. This includes family and environment-viewings and detailed personal discussions with players and parents”.

In January 2007, the VfB Youth Boarding School opened its doors. Today, 22 of the 150 school-age talents live in these rooms, very close to the prestigious Mercedes-Benz Arena. Oliver Otto runs the boarding school with three social education workers, a cook, a housekeeper and eight teachers. This provides the talents with an environment tailored to their development as athletes, students and human beings. There was an expansion of school cooperation in recent years which led to VfB renting additional accommodation near the stadium. For some players, however, family security is particularly important. Host families, therefore, represent another important form of accommodation. VfB works together with various families who live very close to club grounds and integrate players into their everyday family life. “Talents who ‘live’ with us, whether it may be in the full or part-time boarding school, are fully supported by us. This includes school, personal, and sports education training and development. For this purpose, we employ a variety of educators: social educators, team and boarding school supervisors. In addition, all coaches have a basic educator training,” Mutschler says.

The youth promotion scheme introduced in 2002 also made sure that a sufficient number of qualified staff was employed by every club. It also stated that every one of the 36 first and second division clubs has to work with local schools to ensure that the young players were receiving full support in all life aspects. “Within the framework of personality development, various social and socio-political events are visited and topics are dealt with in order to broaden the young people’s horizons and allow them to gain experience outside of competitive sports in ‘real-life’,” Mutschler says, referring to the initiatives that staff at VfB Stuttgart take to teach the young talents more than just football.

In order to ensure that all youth players receive the best possible care, VfB Stuttgart set up the VfB part-time boarding school in summer 2009. The youngsters spend the afternoon at the VfB Club Centre to do their homework and prepare for any assignments and exams. The players can also relax, listen to music, eat and drink or sleep in a specially designed relaxation room. In the 2017/2018 school year, VfB has also launched the VfB Campus together with a local school, where youth players are now taught three times a week by highly qualified teachers in the rooms provided by the football club. “Only 1.5% of all talented youngsters make it to the professional level in the Bundesliga,” Mutschler says. “This makes it all the more important for us to provide all our young people with a sound school education and to give them further training to prepare them for their future careers”.

Around 70 VfB youth players attend one of the three DFB-awarded elite schools of football in the Stuttgart area, as well as the VfB partner school, where they receive an education tailored to their training requirements. In addition, up to seven teachers are available in the part-time boarding school every working day to provide intensive support for the students. “Sports and school requirements are ideally harmonized,” Mutschler says. “In this way, we achieve 98% school-leaving qualifications with our young people, of which more than 75% have a technical college or university entrance qualification”. In 2019, VfB took their commitment to quality education for their football talents one step further and introduced the VfB Stuttgart Akademie, a university education scheme. This presents the talents with a world after school and alongside, or without, professional football. After all, it is not a given that football talents will enjoy quality university education after spending so many hours on the pitch as students.

The club attaches as much importance to the school education as to the athletic and personal development of its players. On weekends without games, young talents are allowed to go home to their families. After all, a feeling of family security and optimum support in all life aspects are the two most important building blocks of success. “The young people from our boarding school go home regularly, which is also supported financially by us. In addition, parents come regularly to training and games. Furthermore, the young people have school holidays and breaks which are adjusted to the training and games,” Mutschler says.

The move from youth to the professional team is not easy. It is a real step up, and only very few talents make it to the Bundesliga team. “In the so-called transition area [the transition between the youth academy and the professional team, usually around U19 – U21] our best young people regularly take part in training measures of the professional team. In addition, individual training measures are carried out,” Mutschler explains. On top of getting the young players to the athletic level, they also have to learn to let go of the familiar and safe environment of the youth academy. Once the professional team is reached, the talents are role models and constantly in the spotlight, and any miss-step in their lives will be analysed. To ensure that the talents do not crack under this immense new pressure, VfB ensures that psychologists and therapists are always available to the players. The players are supported by the VfB youth academy until they take that step to a professional Bundesliga team, and even then, they always have a great net of professionals to fall back on.

If you take a look at this youth academy, you can only have an inkling of how many years it took and, above all, how much money had to flow to get this level of professionalism and passion into the youth academies of the Bundesliga. It is important to recognize that over the last 18 years there have been very few issues with the clubs breaking the rules: they all stick together and want to give their young talents the very best opportunities, with or without professional football. With motivated heads like Rainer Mutschler, this programme can continue to produce great talents for many years to come who understand more than just football. The world’s major football leagues can take a leaf out of the German book and invest in their own youth academies. Money invested wisely is not wasted, and what is a more sensible investment than our youth, the future.

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VfB Stuttgart Akademie presents itself

VfB Stuttgart Akademie presents itself

Between red and white flags, surrounded by football fields: this is where you will find the ideal place to go to university.
VfB Stuttgart Akademie presents itself in a pitch.

By Luca Wodtke

The idea for an own VfB Akademie was born

VfB Stuttgart Akademie was initially created with a view to the club itself. The basic idea was to create opportunities for young athletes as well as licensed players of VfB Stuttgart to develop a second professional foothold during their sporting careers. Especially against the background that only about 2-3 percent of junior players make the leap into a professional career in football, this offer receives its particular relevance. If junior footballers decide to take part in an in-service training program in addition to their vocational training at VfB Stuttgart, they often lacked suitable offers in the past. Existing free-market offerings often do not provide the flexibility of time and place that professional athletes need to reconcile work and education – this is true of football and many other sports. That’s why the association has developed its own profile of requirements and started looking for suitable partners.

Partners – who they are, how they came, and why they matter

The result is a network for education that offers many opportunities not only to athletes but to all those who are interested in the VfB Stuttgart Akademie’s offer, paying particular attention to the needs of professionals. This convinced Allianz AG, which not only financially supports the Academy but also provides direct support with its know-how in the field of training and further education. The globally active insurer offer’s Academy participants, among other things, several-week internships that are flexible in terms of time, in order to give them an initial insight into the daily work routine at Allianz.

Along with Allianz AG, we are also proud to count the Kolping-Bildungswerk Württemberg e. V. and the Stuttgart Johann Friedrich von Cotta School to our partners. Both are educational institutions with which VfB Stuttgart has already successfully cooperated with junior high school graduates and gained important experience for the Academy.

In addition to Allianz AG as a sponsor of the Academy, Daimler AG, the IHK Region Stuttgart and the Stuttgart Chamber of Crafts and Trades are also involved under the umbrella of the VfB Stuttgart Akademie. All together – educational institutions and companies – pursue the goal of training highly motivated specialists for the local economy.

How to enroll

Each course has a link to the direct registration with the cooperating universities. Each educational partner has its own criteria for enrolling students, which are discussed in the direct exchange between the interested student and the university. The student becomes a participant in the VfB Stuttgart Akademie after successfully registering for a degree program and can thus benefit from the numerous advantages.

Press day at VfB Stuttgart Akademie

Our innovative programmes

With the SRH Fernhochschule – the mobile university, the BW Business School, and the University of Applied Sciences Nürtingen-Geislingen (HfWU), three experienced universities guarantee a first-class range of part-time and full-time study courses. The selection of study programs is a deliberately selected mix of general courses of study such as business administration or psychology, study courses related to sports such as sports management or health economics as well as topics of the future, which can be found, for example, in the study program “Digital Transformation Management” at BW Business School. This is to ensure that both students who aspire to a profession related to sports, as well as competitive athletes who are looking for a second professional career beyond the sport, find in the Academy offers. With their portfolio of certificate courses, the VfB Stuttgart Akademie, together with the universities, creates the opportunity to acquire ECTS credits piece by piece, which can later be credited towards a corresponding degree program.

A special highlight is the degree program “MBA Leadership and Sports Management”, in short, “VfB Master”, which is offered by the HfWU Nürtingen-Geislingen and can only be studied in cooperation with the VfB Stuttgart Akademie. Experts from VfB Stuttgart are also involved in the preparation of the contents and implementation of the degree program as well as in the framework program of the Academy. With its exclusive supporting program, which is open to all those who use one of the educational offers, the VfB Stuttgart Akademie creates real added value. Academy participants can thus benefit from the extensive VfB network and at the same time get into contact and exchange with other Academy participants.

Not an athlete? No problem!

It goes without saying that the VfB Stuttgart Akademie’s comprehensive education program is open to all groups of people. We would like to support job seekers who want to continue their education alongside their work or companies that are looking for suitable training opportunities for their employees, with targeted offers.

Study and work – possible at the VfB Stuttgart Akademie

Due to the flexible design of the courses in part or full time, the study program is especially suitable for students who want to work alongside their studies.


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SC Freiburg: Learning By Doing

SC Freiburg: Learning By Doing

How the club connects young talents to society through football

By Luca Wodtke

SC Freiburg is the leading Bundesliga club in terms of how long they let their own youth play in professional matches. In the first half of the 2017/2018 season, Freiburg let their youth play 4938 minutes in the league – more than any other of the 18 Bundesliga teams. This shows that Freiburg has understood that “learning-by-doing” is essential for young, dedicated, and loyal individuals who aim to aid their employer.

Even though not directly out of Freiburg’s youth academy, youngster Roland Sallai played a big part in securing the team’s first win of the 2018/2019 season. The 21-year-old Hungarian striker scored his first goal for his team in his first game, paving the road to Freiburg’s 3:1 defeat over VfL Wolfsburg. 

But how did this talent reach a club in southern Baden-Württemberg? In 2009, Sallai joined Videoton FC Szekesfehervar, a Hungarian first division professional football team. This was when the then-12-year-old first appeared on SC Freiburg’s radar. On his way to the Bundesliga-team, Sallai played for European teams such as US Palermo and APOEL Nikosia, only to name a few. 


An only 21-year-old Hungarian scoring goals for a south German football team – that’s internationalism


Always having been a club that is known for being humble, accepting, and modest, it did not come as a surprise that coach Christian Streich expressed his opinion on the current refugee and migrant flow coming into Germany. At a press conference in September, Streich said that he expects an active stand against racism and discrimination by the professional Bundesliga clubs. A human is a human, no matter where he is from.

Following this very positive state of mind towards integration and acceptance, it is interesting to look behind the scenes and understand how a club like SC Freiburg welcomes players and what is done to make them feel comfortable in the country where they are playing.

This is where the educational director of SC Freiburg’s football academy Stefanie Nerling comes in. She works to allow for a smooth integration into the club and German life for players and has been with the SC Freiburg football academy since its founding in 2001. She is part of a team of 40 people, ranging from professionals to part-time teachers that coach youth teams in their spare time.

Nerling: “I started working for the professional team more than 20 years ago and was working as a freelance teacher for German as a foreign language. We quickly saw that integration is not only done through language lessons. To properly help integrating, I was firmly established, first part-time as a German teacher and a kind of integration monitor.” 

Given that the players live and interact in a German environment on a day-to-day basis, the players learn the language quite quickly. Stefanie Nerling says that there is no more than 2-3 hours time a week to teach German at home. “The integration into everyday life, training, and regeneration takes away most of the time. But by doing a lot with videos, pictures, and so on, it is easy to understand what the coach expects even without fluent German.”

The motivation to learn German is there

An important motivating factor is the interest of the players’ families to learn the language. Especially wives are enthusiastic, often more than their husbands. “We often teach couples together. Most wives, depending on where they come from, don’t have a work permit when they arrive in Germany, so they have the time and the urge to learn and do something. For example, Roland Sallai’s wife has just bought notebooks and folders to improve their learning experience.” 

When a player is injured and demotivated, Stefanie Nerling says it’s important to give the player courage and be interested in him, but that she could never involve herself in the decisions of the football club – these decisions are to be explained by the coach only. As for teaching, “it’s important to not purposely ignore football when teaching the players, but the recent game does not have to be the main topic of every lesson. I don’t change the subject to the weather, but  I just look for non-game related topics, for example, the EM application of Germany.” 

Young Hungarian player Sallai at Freiburg

In terms of how to approach young people who have already experienced so much, Stefanie Nerling tells us to remember that “football is a sport that has an insane social range. Some have already experienced a lot, some come from the Black Forest. As for Roland Sallai, he’s always been very independent from a very young age. He was at boarding school, changed clubs so frequently, and he is attractive to other teams. Yet, he is still very sensible. He does not convey the feeling that he is doing us a favour in having joined Freiburg, a club in the south of Germany. But everyone is different, and you have to expect and be prepared for that.”

When we spoke to Stefanie Nerling, she was just preparing one of her German lessons, “This morning I’m in the football academy, but I’m currently preparing some content for Roland Sallai. I’m seeing him this afternoon for a lesson.”

In their down-to-earth style, SC Freiburg has managed to combine athletic success and education to make a smooth integration possible for their players. The show that they have understood that no matter the athletic success, integration is key to feeling welcome.

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Football Engineering for the World

Football Engineering for the World

Football expertise – exported straight out of Baden-Württemberg

By Hans Gäng | Edit Luca Wodtke.

Accurately observing global trends, motivating people for something new, integrating international talents – football coaches from Baden-Württemberg face the same challenges as companies in the German federal state. Trainers from here were and are internationally oriented, innovative engineers of the sport.

Football apprenticeship “made in Baden-Württemberg” begins in Mannheim. The industrial city was the first home of the sport. From the workers suburb Waldhof comes Germany’s first world champion coach: the legendary Sepp Herberger. His assistant coach Albert Sing comes from the industrial city of Eislingen in Württemberg.

In and around Mannheim, the granite guard of German defense football grew up: Uli Stielike, Jürgen Kohler, the brothers Bernd and Karl-Heinz Förster. All stubborn, tactically disciplined and of high intelligence in a direct duel – longtime horror of the Gary Lineker’s of the world. 

Mannheim coaches used this player material and found recognition abroad. Gernot Rohr was a successful player in Bordeaux. As a coach, he developed the young Bixente Lizarazu and Zinedine Zidane to a world-class team. Klaus “Schlappi” Schlappner, coach of Waldhof Mannheim, helped build Chinese football as national coach and consultant in 1992 and helped set up a professional league in Iran.

After his great playing career at Borussia Mönchengladbach and Real Madrid, Uli Stielike became first coach at Waldhof and was coach of the Swiss national team. Later, Stielike trained the Ivory Coast – and from 2014 to 2018, as the coach of South Korea, he thoroughly prepared the knockout of the German “Mannschaft” at the World Cup in Russia.

This ended a glorious epoch of offensive football, which the Stuttgart bakery boy Klinsmann, with his California spirit, brought to the German national team at the 2006 World Cup. The Baden-Württemberger’s were extremely proud of him and his co-trainer, the South Badener Joachim “Jogi” Löw.

Two things have always characterized Baden-Württemberg’s football. First, the sharp regional rivalry of the Baden clubs from Mannheim, Freiburg, Karlsruhe and Hoffenheim with the Swabian club of the state capital, VfB Stuttgart. And second: VfB’s eternal and unfulfilled dream of a successful forward football. 

Karlsruher SC gladly supplied Bayern with its best talents over the A8 motorway – past Stuttgart. Coach Winfried Schäfer from Ettlingen discovered the wild Oliver Kahn and Mehmet Scholl. Later, Schäfer became Cameroon’s national coach in 2002 and won the African championship. He was active as a club coach in the Emirates, and then coached the national teams of Thailand and Jamaica

The perhaps best VfB team was founded in 1984 on a strong defence. The opponents faced young players Guido Buchwald, Günther Schäfer and the Mannheim Förster brothers with despair. Without the orderly, quiet world champion Guido “Diego” Buchwald, Stuttgart would hardly have won the championship in 1992. As a coach Buchwald taught the Urawa Red Diamonds in distant Japan how to play smart, defensive football.

Almost forgotten, the everlasting Stuttgart dream of a flying striker football was finally nurtured when club coach Joachim Löw formed the “magic triangle” of VfB: Giovane Elber, Fredi Bobic and Krasimir Balakov. Later, after many coaching changes, the city dreamed that the “wild youngsters” who had broken Manchester United could solidify a permanent top spot in the Bundesliga. Soon after the championship in 2007, however, descent and resurgence followed.

As the last in a phalanx of coaches, Stuttgart born Turk Tayfun Korkut tried to fix VfB Stuttgart’s main problem: the defense. The former national player of Turkey started his international playing career in Ruit and for Stuttgarter Kickers. He also worked as an assistant coach for the Turkish national team. But like always, he had to go because he wasn’t delivering the dream of forward football. 

West of the Black Forest, a coach has shown that success has something to do with modesty and continuity. While VfB Stuttgart has destroyed 27 coaches since 1991, only four coaches sat on SC Freiburg’s bench in the same timespan. One of these four was Volker Finke. Over 15 years, from what was financially possible with the small SC Freiburg, Volker Finke brought out the maximum. His trademarks: an earring, well-organized individualism as strategy and demonstrative serenity.

His successor Christian Streich is literally a local hero: with his strong Alemannic dialect and his passion, he embodies the regional spirit of independence – even off the pitch Streich is a self-conscious citizen.

In the west, on the highway between Stuttgart and Mannheim, only some years ago a small football miracle happened: the rise of TSG 1899 Hoffenheim to a top club in the Bundesliga. SAP co-founder Dietmar Hopp, himself once a player, programmed the club for success with two things: investing in a Europe-wide respected youth work and a coach called Ralf Rangnick.

Pep here, Guardiola there: Rangnick can be considered one of the inventors of modern European system football. The “Professor” from Backnang has always had a fondness for sophisticated chalkboard drawings. With the SSV Ulm he achieved the promotion from third to first division. With Hoffenheim, RB Salzburg and RB Leipzig, Rangnick also realized successful football experiments: creating top clubs out of nothing.

By the way, a very docile student already crossed Rangnick’s path in Ulm: Thomas Tuchel – now PSG coach – made a brilliant transition as a player in Rangnick’s system in the Ulm defence. Afterwards, Tuchel coached several youth teams of VfB Stuttgart who won the German championship. He then became a coaching star via the stations Mainz 05 and Borussia Dortmund. 

Jürgen Klopp is another international top coach from Baden-Württemberg. The balance of hot passion and icy tactics made him his global brand. The first few years, Klopp, born in Stuttgart, played in small village clubs in the Black Forest.

Two young stars join Klopp, Rangnick and Tuchel: Julian Nagelsmann and Domenico Tedesco. At just 25, Nagelsmann started his successful coaching career in Hoffenheim. Soon he was wooed by the top clubs across Europe. He has decided to join Ralf Rangnick in Leipzig, where he wants to implement their well thought-through plans next season.

And the traditional club Schalke is coached by Domenico Tedesco, a Swabian Italian. The son of Calabrian migrants grew up in Esslingen and also holds a Masters in Innovation Management. 

The Champions League 2018/19 is exciting, because now there are five football engineers with a background in Baden-Württemberg playing against each other. Whose blueprint is the best for success?

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